Internet marketing
Since the invention of the Internet and World Wide Web the nature of marketing has changed. The traditional media of print, television and radio has been superseded by a global platform where companies can advertise their products and services.
The Internet offers companies the opportunity to advertise on a local, national and international stage for a fraction of the cost of traditional marketing methods. By carefully selecting certain words and phrases that are key to a companies specific products or services, organisations can create web pages that are designed to generate traffic from search engine result pages, such as Google, Yahoo and Bing. An example of this would be SEO Services UK, firms will build pages on their site to optimise for this phrase, and then build links from relevant sites pointing to this page. This allows them to spread traffic through the site, and optimise for a whole range of phrases.
Search Engine Optimisation (SEO)
Specialist online marketing companies have become a large part of the advertising and marketing industry, with digital web agencies offering SEO services to companies to help them maximise the potential of their websites. Website optimisation begins by working on a webpage to ensure that all the page attributes are correctly set up to enable a search engine to identify the nature of the content. Once the page has been written with good relevant content the page then requires links from internal and external web pages to help the search engines ascertain the importance of that page.
Social Network Marketing
Social network sites such as My Space and Facebook have become a global phenomenon, with an estimated 1 in 5 people now estimated to have a Facebook profile, marketing companies and digital agencies are exploring the advertising opportunities on these websites and the potential for reaching target audiences.
Email Marketing
As with traditional paper mailshots and flyer distribution, the modern day mailing list consists of email addresses instead of physical postal addresses. This allows companies to quickly and cheaply keep in touch with existing customers and reach potential new clients with a colourful and informative email that can be customised with corporate branding and product images.
Important Information
PSL Consulting is no longer trading as a recruitment company, if you require recruitment services please visit the Edward Samuel Associates website.
For more information about recruitment services please contact the Edward Samuel team by completing the form below.